Privacy Policy

Last updated: 12 July 2023

This privacy policy describes our policies and procedures on the collection, use and disclosure of your information when you use our services and tells you about your privacy rights and how the law protects you.

Who we are

Double Loop Coaching Limited, 71-75 Shelton Street Covent Garden London WC2H 9JQ

Director: Rob West

Director and Data Controller: Melissa West

Collecting and Using Your Personal Information

Types of Information Collected

Personal Data

We currently collect and process the following information: :

  • Name

  • Address

  • Email address

  • Contact telephone number

Sensitive Data

We do not collect any sensitive data about you. Sensitive data refers to (but is not limited to) information about your race or ethnic background, religious or political affiliations, trade union affiliations, sexual orientation, criminal background or health background.


We use Cookies to track the activity on our website and store certain information.

A Cookie is a small file placed on your device. You can instruct your browser to refuse all Cookies or to indicate when a Cookie is being sent. However, if you do not accept Cookies, you may not be able to use some parts of our website. Unless you have adjusted your browser setting so that it will refuse Cookies, our website may use Cookies.

How and Why We Collect Your Personal Information

The personal information we process is provided to us directly by you. We use the information you have given us in order to send you information on our services and in the administration and delivery of our coaching programmes/workshops.

We may share this information with a third party in the administration of EQi 2.0 or other psychometric tools. 

Under the General Data Protection Regulation (GDPR), the lawful bases we rely on for processing this information are:

  • Your consent: You are able to remove your consent at any time. You can do this by contacting us at

  • We have a contractual obligation.

  • We have a legitimate interest.

Any legitimate interests pursued by us, or third parties we use, are as follows:

  • Direct Marketing

  • Relevant and Appropriate Relationship

  • Reasonable Expectations

How We Store Your Personal Information

Your information is securely stored in the UK. We will process your personal information for as long as we are working with you and you consent to be contacted by us. We will keep your personal data for six years plus the current financial year as advised by HMRC. After this time period, your data will be disposed of securely.

Your Data Protection Rights

Under data protection law, you have the following rights:

  • Your right of access: You have the right to ask us for copies of your personal information.

  • Your right to rectification: You have the right to ask us to rectify personal information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete.

  • Your right to erasure: You have the right to ask us to erase your personal information in certain circumstances.

  • Your right to restriction of processing: You have the right to ask us to restrict the processing of your personal information in certain circumstances.

  • Your right to object to processing: You have the right to object to the processing of your personal information in certain circumstances.

  • Your right to data portability: You have the right to ask that we transfer the personal information you gave us to another organisation, or to you, in certain circumstances.

You are not required to pay any charge for exercising your rights. If you make a request, we have one month to respond to you.

Please contact us at if you wish to make a request.

How to Complain

If you have any concerns about our use of your personal information, you can make a complaint to us at

You can also complain to the Information Commissioner's Office if you are unhappy with how we have used your data.